Outcome: When Mira finally launched, it was met with excitement. The landscape changed overnight; tasks that once took hours now took seconds through simple conversation. Teams began to share their knowledge through custom libraries, and new users skipped the hard training entirely. We hadn’t just made things faster; we had placed Meltwater at the vanguard of a new era, delivering executive-ready insights to all.

Mira is a game-changing AI teammate marking the next evolution in Meltwater’s AI-powered product suite. Combining the power of AI agents and GenAI, Mira delivers instant insights through an intuitive chat-based interface, streamlining time-consuming workflows such as news briefings, brand monitoring, competitive intelligence and much more. She acts as a game-changing teammate, weaving together the threads of AI agents and GenAI to deliver instant clarity. Where there was once the drudgery of routine work—news briefings, brand monitoring—Mira brings the light of intelligent automation.

This vision—a “Northstar”—depicts a future Meltwater 2.0. Here, the interface has shed its armor for elegance, and the AI is no longer a separate entity but a heartbeat within the system. It transforms the platform from a cold monitoring tool into a warm, intelligent partner that knows what you need before you ask, seamlessly adapting to your unique way of working.

Hightlights:

• Elegant, Adaptive UI
• AI Companion Integration
• Predictive Intelligence
• Seamless Workflow Integration
• Multi-Modal Communication

Mira serves as your fast-track to actionable insights—designed to simplify how you access brand, competitor, and industry intelligence. No more building complex Boolean searches, setting up dashboards, or requiring deep Meltwater expertise. Simply start with a prompt, and Mira Studio delivers executive-ready overviews, identifies key themes, and even suggests next steps—so users can move from question to answer in seconds.

When I began the Mira initiative, my first step was to establish a clear understanding of our starting point. I carefully mapped out each of the existing AI-powered features and components that were already live within Meltwater’s platform. With this foundation in place, I then incorporated the Mira Studio core section into the map, creating a comprehensive visualization that showed how our new AI capabilities would complement and enhance what we’d already built.

The intelligence starts personalized. To build reports in Mira Studio, Mira leverages Meltwater’s deep understanding of your brand, industry, and existing data to provide relevant insights from day one. You can also enhance Mira’s understanding by adding your own grounding information—whether it’s campaign details, specific objectives, or internal context—ensuring every response is tailored to your unique needs without having to repeatedly explain information Meltwater already knows about your organization.

To accelerate common workflows, you can customize built-in prompt templates and save frequently used prompts to launch targeted reports in minutes. The customizable prompt templates help you or your team build a bespoke library that caters to your research needs.

Not only can you create and save your own prompts, Mira Studio has templated reports that allow you to get the most popular report formats at the click of a button.

Beyond the Studio experience, Mira is available within Meltwater, ready to help experienced users work faster to effortlessly achieve their goals, and make it much easier for new users to get the results they need. It’s like having a Meltwater expert always on hand to assist with whatever you’re working on.

The Mira Companion is contextually aware, serving up user prompts that directly relate to the content that is being displayed, sometime producing documents, sometimes providing follow-on insights within the companion itself