Context and Challenge: In 2017, AlphaPoint’s flagship product, APEX, a white-label crypto exchange platform, was limited to a browser-based solution. Shortly after I joined the company, we created a mobile companion app, which was developed quickly in native code for Android and iOS, and was feature-poor with light customization options. This restricted AlphaPoint’s ability to offer a bespoke mobile experience to its customers, hindering their business goals and ability to adapt to the rapidly evolving crypto market.

Objective: The primary goal was to transition from the native-code mobile apps to a more flexible, modular mobile platform using a single codebase via React Native. This transformation aimed to allow AlphaPoint’s customers to easily customize their apps, enhancing both brand identity and functionality, and ultimately extending APEX’s reach to a broader user base.

Approach: After an initial phase of managing two separate native applications with minimal features, I proposed a shift to React Native in 2018-19. Though initially paused due to market conditions, the project was picked up in 2022. I led the design of APEX Mobile, focusing on creating a customizable app with interchangeable components. The design emphasized flexibility in color, text, and layout, catering to diverse user needs. Utilizing tools like Storybook, the components were made accessible for customers to visualize and select, facilitating easier app composition.

Outcome: The successful launch of APEX Mobile revolutionized AlphaPoint’s mobile offering. The app’s modular design and customizable componentry placed clients in the design driver’s seat, significantly simplifying the app development process for both clients and developers. This strategic shift not only enhanced the functionality and user experience of the APEX platform but also solidified AlphaPoint’s position in the global crypto market, evidenced by its extensive reach across multiple countries and significant transaction volumes.

• Here are examples of how you can style and arrange components to build crypto exchange mobile screens.
• View balances, trade crypto, view transaction history, and many other features are available.

History of APEX Mobile:

• APEX Mobile started as a set of iOS and Android native apps that had a limited feature set, were hastily built, and were hard to maintain for customers
• A year and a half later, during a Lunch and Learn session, I presented a more ambitious vision of APEX mobile that would leverage React Native as an all-in-one solution that would support more platforms, extend to a tablet app, and would have a richer feature set.
• Unfortunately, we were in the midst of the 2018 crypto winter and the project was shelved.
• In Sept 2023, I was engaged to design the platform.

Blueprints:

• A sample set of wireflows used to envision the feature set and modularity of APEX Mobile.

Flexibility:

• A sample set of components used to build APEX Mobile apps.
• Market data, user history, transactions, balances, and 3rd-party content.

Out of the Box:

• Here you can see how easy it is to adjust colors, spacing/padding, and modularity to build the crypto app of your dreams.

Sample Flow:

• A sample of how a user would buy Bitcoin with USD

Sample Flow:

• A sample of how a user would Convert Ethereum to USD Tether.

Purple Passion:

• As mentioned before, through color variables, flexible component placement, and font styles, AlphaPoint customers can easily spin up a unique app that supports the needs of the mobile companion to their exchange.

Tokens:

• Icons designed for the APEX Platform